This playbook breaks down the exact process we used to fill a high-bar, high-context role at Rarible: Senior Frontend Engineer. We’ll show our thinking, tools, assets, and the steps that helped us build momentum quickly and close successfully.
We began by building a crystal-clear candidate profile. This wasn’t just about skills, but mindset, context, and likely objections.
Key criteria:
We clarified the deal breakers upfront to avoid wasting time calibrating later.
With the ideal profile set, we translated it into a calibration framework. This table guided our sourcing, screenings, and scorecarding.
Each requirement had:
This enabled us to move from fuzzy preferences to clear decisions across hiring managers.
We mapped the total addressable market across 4 major European regions.
Our focus:
Topline results:
This gave us the confidence to be selective while sourcing and to explain market trade-offs to the client.
We built a structured interview kit across 10 categories, aligned to the requirements.
Each entry included:
Examples:
This reduced noise in interview feedback and let us qualify faster.
We wrote and tested a 4-part email sequence:
Tone was casual, confident, and role-relevant. We focused on what engineers actually want to know (team setup, product maturity, scope).
AI-Enabled Candidate Outreach 🤖
We’ve added automated outreach flows powered by n8n and custom LLM prompts. This means every TP can operate like a full-stack hiring squad, sourcing, screening, and engaging talent at scale without the manual bottlenecks.
Each region had its own Notion tracker pre-populated with:
This let us keep multiple sourcing streams moving in parallel.
We prepped answers to common questions raised in screening calls:
Themes:
We wrote hyper-targeted search queries to focus on:
We also localised searches per region with strict inclusion/exclusion parameters.
Summary:
This was a complex hire, but by codifying our approach and building shared tools, we made it efficient and aligned. Credit to Russell Small and the Rarible team for giving us a sharp brief and full partnership.
Want this kind of setup on your next hire? Just ask.
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