Understanding your audience and crafting compelling messages sent at the right time are the key determiners of success. Access to talent is really no longer the issue, getting them to give a sh*t about your startup is. Here are some baseline things you’ll need to consider if embarking on a sourcing campaign for your startup.
UNDERSTANDING YOUR CANDIDATE AUDIENCE
Figuring out exactly who you want to hire is super important if you want to successfully recruit new people for your company. One way to do this is by creating an "ideal candidate persona". This means defining the kind of person who would fit in well with your company culture based on their skills, attitudes and values. You can gather input for this persona by looking at your company's employee value proposition and the specific requirements for the available job positions.
Once you've created this persona, you'll want to identify the key traits of this person so you can figure out how to attract them. For example, is your ideal candidate a software engineer who's interested in working with cutting-edge technology? Or maybe they're a high-performing enterprise account executive who loves working with challenger brands? Knowing what draws your ideal candidate to a job will help you tailor your recruitment strategy to fit their interests and needs.
CANDIDATE PERSONA EXAMPLE
Now you have your candidate persona, you need to craft personalised messages tailored specifically for them. By focusing on the needs of your candidates and showing that you are knowledgeable, considerate and intentional in your approach, passive job seekers will engage.
When looking to recruit, think beyond the job requirements. What can your opportunity offer that'll boost their career (use your EVP and candidate persona to help choose the VPs). It's essential to have considered what you're offering and why they stand out versus other candidates.
"Think of sourcing as your strategy to fill live jobs and talent pipelining as your long-term outreach strategy to fill roles you’ll need in the future."
SOURCING & PIPELINING
Today's competitive Tech job market requires businesses to be proactive about recruiting the best talent. Traditional strategies, like hoping for suitable candidates to apply organically, no longer cut it - especially when you're an early stage SaaS company that may not yet have widespread brand recognition.
What is a sourcing & Talent Pipeline?
Think of sourcing as your strategy to fill live jobs and talent pipelining as your long-term outreach strategy to fill roles you’ll need in the future. Looking at the recruiting process from an approach similar to sales, use pipelines of engaged individuals already interested in potential roles should they arise. Linked in is a great tool for segmenting your talent pipelines. You can segment by industry, skills and profile keywords.
And for those roles you need to fill now, employ personalized messaging to do outreach across a number of platforms. Here are a selection of Free sourcing tools you can use right now:
Sourcing is a key way you can make hiring a little more predictable as you are in control of who you reach out to and can really drill down on what you need. It's also great way to increase the diversity of your talent pool as you can be intentional with your efforts and not rely solely on applications, which usually index towards majority demographics.
Remember, we all have the same little black book with the same contacts nowadays, but we don't all hold the same level of appeal and approach, that's where the differential lies. 🚀