How startups can optimise their hiring for ED&I

Optimising your hiring process for ED&I

Having a diverse workforce can give businesses a 35% greater likelihood of outperforming their competitors. Optimising your hiring for ED&I (Equality, Diversity, and Inclusion) is not only a moral imperative but also a strategic advantage. However, many startups struggle to attract and retain diverse talent.

In this blog post, we will provide an overview of the recruitment strategies specifically designed to optimise your hiring process for ED&I. We'll explore various techniques such as standardizing interviews, assembling diverse interviewer panels, crafting inclusive job descriptions, amongst a few others.

Table of Contents:

  • Minimising Bias Through Standardised Interviews
  • Skills Tests to Assess Candidate Abilities
  • Utilising diverse interview panels
  • Transparency in Selection Criteria
  • Attracting diverse talent
  • Leveraging Technology for Inclusive Assessments
  • FAQs in Relation to How to Optimise Your Hiring for ED&I
  • Conclusion

Standardising Interviews for ED&I

Let's get the ball rolling with what is, in our opinion, the most fundamental element; standardising interviews. 

A structured interview process, where every applicant is asked the same set of questions, can help mitigate bias and improve equal opportunities for diverse candidates. A structured job interview process can help unlock underrepresented talent pools and removes gut-feel decisions. 

Use an objective scoring system based on predetermined criteria to evaluate responses consistently across all applicants. This creates balanced selection outcomes and helps interviewers identify the best candidate for the job.

Use Skills Tests to Assess Candidate Abilities

Implementing a skills assessment allows candidates to showcase their abilities in a practical manner while minimising bias. This approach helps ensure consistency and fairness during the evaluation process.

Rather than relying purely on traditional Q&A sessions, try incorporating hands-on tasks that mimic real-life job scenarios into your interview process. This not only creates equal opportunities but also gives you valuable insights into how each candidate would perform in their role.

To optimise your hiring process for ED&I, start by standardising interviews and implementing skills assessments to minimise bias. 

Utilising Diverse Interviewer Panels

Assembling a diverse interviewer panel is crucial for an unbiased and inclusive hiring process. You might be wondering, "Why should I care?"

Research shows that diversity leads to improved innovation, creativity, and overall performance.

  • The importance of diverse perspectives in decision-making:

Different backgrounds bring unique insights to the table, ensuring a well-rounded candidate assessment.

  • Unconscious bias training for interviewers:

We all have biases - it's human nature. But we can work on them. To create an inclusive environment during interviews or assessments, provide your team with unconscious bias training.

Transparency in Selection Criteria

Let's be real.

To create a truly inclusive hiring process, you need to embrace transparency in your selection criteria.

Clear communication is key when it comes to attracting top-tier talent who value equality, diversity, and inclusion (ED&I).

Defining Required Skills and Traits Explicitly:

  • Make sure your job advert itself is inclusive and not a turn off for diverse prospects. Check out our article on best practices here
    Make sure job descriptions are crystal clear about the must-have skills and qualifications for each role.
  • Avoid using jargon or buzzwords that might alienate potential candidates from diverse backgrounds.
  • As well as Chatgpt, here are some other tools you can use to remove gendered language in your job ads.
  • In short, make genuine progress towards ED&I goals by being transparent about what you're looking for in potential hires. Trust us; they'll appreciate it.

Providing Constructive Feedback Post-Interviews:

  • Treat applicants with respect by offering them valuable insights into their performance.
    Make sure your feedback is actionable, constructive and forward looking. The amount of feedback given should be in line with how much time and effort the candidate has put in to your process.

Attracting Diverse Talent

Communication is key. Create an employer brand that embraces equality, diversity, and inclusion (ED&I) - then make sure prospective hires know about it.

  • Showcase your commitment to ED&I on your website and social media channels.
  • Promote success stories of individual employees from various backgrounds within the organisation.
  • Celebrate events related to different cultures represented in your workforce throughout the year.
  • Above all, make sure your messaging is unique and authentic.
  • Check out our article on spicing up your employer branding for more on Employer Branding & Talent attraction.

Leveraging Technology for equitable hiring

Alright, let's talk tech.

When it comes to optimising your hiring process for ED&I, technology can be a game-changer.

One of the most effective ways is by using anonymised scoring tools. This helps eliminate unconscious bias and ensures a fair evaluation of all candidates.

Moving on to automation and AI technologies - these are not just buzzwords. In fact, they're increasingly popular means by which employers can streamline their recruitment processes while reducing bias at the same time.

  • Action #1: Implement an applicant tracking system (ATS) that anonymises candidate information during initial screening stages
  • Action #2: use coding assessment software that allows objective and measurable ways to evaluate candidates. For more on assessments, check out our article here.
  • Action #3: use interview transcription and language analysis tools to keep you compliant as well as give you the information you need to make objective evaluations of candidate answers. Two we can recommend are and 

FAQs in Relation to How to Optimise Your Hiring for ED&I

  • Use inclusive language in job advertisements
  • Have diverse perspectives on interview panels
  • Provide unconscious bias training to interviewers
  • Adopt inclusive assessments like skills-based tests or role-specific tasks during interviews
  • Offer flexible scheduling options for candidates who may have caregiving responsibilities or other commitments outside work hours


Optimising your hiring process for DE&I not only helps your employer brand but is also good for the broader chances of success for your startup. By starting to implement some of these guidelines, you can create a more equitable and diverse workforce that will have positive impacts on your company and the wider community. Remember that diversity goes beyond just race or gender; it includes different perspectives based on experiences and backgrounds.


Move's embedded talent service ensures you get it right when you most need to. We’re experts at securing top talent that thrives in early-stage tech businesses. And, we’ll set you up for hiring success so you can do it without us in the future 🚀 Work with your own dedicated, expert talent team on a subscription basis during periods of growth. No long contracts. Guaranteed hires.

We’ll make the hires, you keep the playbooks 🛠🤝 Don't take our word for it, check out our testimonials page 👀🚀🚀

Share on :
vector 4 svgvector 3 svg

Related Blogs